Sally Hansen, Sour Patch Kids create Halloween-themed shades
Sally Hansen is taking a sourly sweet approach with its new collaboration.
The beauty brand is partnering with candy brand Sour Patch Kids on a limited-edition collection of nail shades.
Inspired by the most popular South Patch Kids flavors — and perfect for those Halloween manis — the collection incorporates Sally Hansen’s Insta-Dri line of quick-dry polish, which provides a streak-free shine that dries in 60 seconds.
“We are so excited to partner with Sour Patch Kids, the perennial candy favorite that represents fun and playfulness,” Celia Tombalakian, vice president of global marketing at Sally Hansen, said. “Our limited-edition collection brings to life the vibrant colors of the Sour Patch Kids in our best-selling Insta-Dri formula. The spooky, quick-drying shades arrive just in time for Halloween — the perfect occasion for DIY nails!”
Shades part of the Sally Hansen Insta-Dri X Sour Patch Kids collection include:
- R.I.P-urple, an electrifying purple shade;
- The Un-red, a punchy, blood-red shade;
- Pump-kid, a poppy neon orange shade;
- Hallogreen, a bright green shade;
- Ghouls Night Out, a creamy black shade;
- First Sour, Then Sweet, a clear polish with white sugar glitter; and
- Boo-lue, a bright, zingy blue shade.
As a way to also embrace the spirit of the Halloween season, the packaging displays the Sour Patch Kids silhouette and logo on the front of the bottle with shade-matched caps.
“The collaboration between Sour Patch Kids and Sally Hansen is based on a true consumer insight as our super fans are already painting their nails the colors of our candy," said Mili Laddha, associate director of marketing at Sour Patch Kids. "We’re truly excited by the partnership and possibilities.
The Sally Hansen Insta-Dri X Sour Patch Kids collection retails for $5.59 at Ulta Beauty and Walgreens, as well as on Amazon.com.