This Saves Lives launches additional kids snack line

This Saves Lives is expanding its offerings in more than one way.

For starters, the Los Angeles-based company, known for its mission to help end early childhood malnutrition, is launching its second children’s snack line — Kids Krispy Kritter Treats.

The company also is adding four new additions to its Classic Bar flavors and two new additions to its Kids Snack Bar line.

In addition, for a limited time, the brand is also is matching every purchase on its website and providing Classic Bars, Kids Bars and Krispy Treats to food-insecure families in the United States as a result of the ongoing COVID-19 epidemic.

The Kids Krispy Kritter Treats, which are free of peanuts, also are non-GMO, dairy-free and kosher, and available in five flavors —crocodile chocolate crunch, unicorn sprinkles surprise, mammoth marshmallow krisp, bigfoot campfire s’mores, and dragon’s dream cookies n’ cream.

“In thinking about creating our second kids line, it was important to us to develop a better-for-you version of a beloved sweet treat. Our existing Kids Snack Bars have been a hit with parents and kids everywhere and we knew they’d love better-for-you Krispy treats,” said Jensen Thome, CEO at This Saves Lives. “The new snacks are safe for all kids to enjoy, have a great nutritional profile, and start a conversation about the importance of helping others. It is our dream to end severe malnutrition and we hope mindful snackers everywhere join us in creating a world where every child has the chance to thrive.”

New additions to the Kids Snack Bars line include the beehive jive honey and oat, and elephant apple crisp bar varieties.

Joining the Classic Bars line are the almond mocha, dark chocolate hazelnut, dark chocolate caramel, and dark chocolate sea salt flavors.

“Right now, it’s more important than ever to think of others and what we can each do to help our communities here and abroad. We may not be able to physically sit at the same table, but I firmly believe we can all still eat together,” said Kristen Bell, This Saves Lives co-founder, and actor. “We created This Saves Lives to fight early childhood malnutrition, and I’m radically hopeful that we can continue to inspire action and save children’s lives. We’ve been working on our Kids Krispy Kritter Treats and new Kids and Classic Bars for some time, but it makes me feel good to launch them now, knowing they might help bring a little joy to families knowing they are sending life-saving food to children in need.”

Consumers can shop the Kids Krispy Kritter Treats line, which is currently available online at thissaveslives.com, will retail for $4.29 per six-count box and hit retail shelves during the summer.

The new Kids Snacks Bars, retailing for $5.99 per five-count box, and Classic Bars, retailing for $23.99 per pack of 12, are available at such retailers as Starbucks, Whole Foods Market, Costco, Target, Walmart, Publix, Fresh Market, Central Market and Amazon.com.