Schnucks annual Folds of Honor campaign raises $200K

Schnuck Markets shared that Schnucks customers, vendors and the company itself pledged a gift of $200,000 to benefit the Folds of Honor Foundation, a nonprofit organization that provides educational scholarships to the spouses and children of veterans and first responders who were killed or injured in the line of duty. The Round Up at the Register campaign, which ran May 15 – 28 at all Schnucks locations, enabled customers to round up their purchases to the nearest dollar to benefit the foundation.

One hundred percent of the funds will benefit Folds of Honor and will provide 40 educational scholarships. 

“For seven years running, our customers continue to answer the call to support the families of those who serve our great country and protect us every day,” said Schnucks chairman and CEO Todd Schnuck. “Because of our customers’ generosity and Schnucks teammates’ commitment to our Round Up programs, we are able to continue nourishing the lives of people in our communities.”

[Read more: Schnucks launches Good For You program]

Since 2018, the Schnucks Folds of Honor Round Up at the Register has raised $5.55 million - enough to support more than 1,100 scholarships.

“Thank you to the Schnuck family, its teammates and its customers. With their support for the past seven years, Folds of Honor has been able to provide life changing scholarships for hundreds of local recipients,” said Folds of Honor St. Louis board of directors president Doug Mitchell. “The people of Missouri and Illinois are extremely generous, and together, we can meet sacrifice with hope for those that protect and serve our country and communities.”

[Read more: Schnucks joins Ibotta Performance Network]