Schnucks kicks off 7th annual ‘Round Up at the Register’ to benefit Folds of Honor
For the seventh consecutive year, Schnuck Markets is supporting the Folds of Honor Foundation through a “Round Up at the Register” campaign taking place at all Schnucks stores throughout the Midwest.
Folds of Honor is a nonprofit organization that honors the sacrifices of fallen and disabled military veterans and first responders by providing educational scholarships to their spouses and children. Last year’s efforts raised $300,000 which funded 60 scholarships. Since 2018, the Schnucks Folds of Honor Round Up at the Register has raised $5.35 million—enough to support more than 1,000 scholarships.
Continuing through Tuesday, May 28, Schnucks customers will be able to contribute to Folds of Honor at checkout by rounding up their purchases to the nearest dollar. Those customers who use self-checkouts and wish to give may choose a $1, $3 or $5 “Scan and Give” option. Schnucks Rewards members also have the opportunity to donate their Rewards points to Folds of Honor as part of the Donate Your Rewards program. One hundred percent of all donations will benefit Folds of Honor.
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“Folds of Honor remains one of our strongest community partners because of their dedication to helping the families of fallen and disabled military and first responders in the areas we serve,” said Schnucks chairman and CEO Todd Schnuck. “We thank our generous customers who, each year since 2018, have rounded up at our checkouts and have joined us on our mission to nourish people’s lives throughout the Midwest.”
Folds of Honor was established in 2007 after Major Dan Rooney, a U.S. Air Force fighter pilot, saw the grieving family of a fallen U.S. Army Corporal meeting their loved one’s flag-draped coffin on an airport tarmac. The 501(c)(3) has awarded more than 52,000 scholarships to military and first responder spouses and children.
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"We deeply appreciate the unwavering support of the Schnuck family, their dedicated teams and the loyal customers who participate in the Round Up at the Register campaign. Each time a Schnucks teammate invites a customer to 'round up for Folds of Honor,' and the customer agrees, it significantly impacts the lives of local military and first responder families,” said Folds of Honor St. Louis board of directors president Doug Mitchell. “Our commitment is to ensure that all qualified applicants are supported, which includes 254 legacy recipients as well as an additional 37 applicants who did not receive scholarships last year due to a lack of funding. With the continued partnership of Schnucks, we are dedicated to leaving no military member or first responder family behind."