Sephora explores connection between beauty, music with ‘Faces of Music’ docuseries
Sephora is teaming up with Digitas Pictures and Imagine Documentaries on a new docuseries exploring the relationship between beauty and music.
Directed by Ting Poo, the three-part series is available on Hulu and features looks from artists Chappell Roan, Victoria Monét and Becky G.
“As a former tween mid-west mall-rat, Sephora was a place I could go with my friends and play with makeup, watch other people apply their makeup, smell every perfume known to man, and dream of one day being just as good at my makeup as Huda (of Huda Beauty of course),” said Chappell Roan. “It was very full circle to partner with Sephora and such an honor to be part of something that I KNOW my 12-year-old self would be bragging about standing in line to buy Too Faced Lip Plumper, just saying. To know I actually DID get good enough to do my own makeup on my first album cover, and to replicate it **perfectly** on camera for ‘Faces of Music’...I give myself a little pat on the back."
The series takes a look at how each of the aforementioned artists expresses themselves, as well as how music and beauty come together to shape their identities and inspire artistic visions.
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"Sephora’s leadership in promoting diversity and inclusivity in the beauty industry is something I truly admire. From their wide range of products catering to all skin tones to their inclusive campaigns and support for emerging, diverse beauty founders, Sephora has consistently demonstrated a deep commitment to representation and empowerment. In my work and personal life, I’ve always prioritized inclusivity, seeking to amplify underrepresented voices and create spaces where everyone feels seen and valued. Music, like beauty, is universal yet deeply personal, and it’s thrilling to be a part of a project that celebrates the individuality and artistry of musicians from all backgrounds. As someone who has always used makeup as an expressive outlet, I’m excited for the world to see an inside look into how I transform into the most confident version of myself through the ‘Faces of Music’ docuseries," said Victoria Monét.
This collaborative project is one of the first major endeavors of Sephora's newly formed Marketing Partnerships team, which aims to connect the retailer with new audiences by forging strategic alliances across diverse lifestyle verticals that resonate with beauty enthusiasts.
“Makeup has always been a way to express myself—a space of creativity, inclusivity, and self-expression. Partnering with Sephora, a brand that celebrates these values, feels so special,” shared Becky G. “Throughout my career, I’ve focused on representing my culture and community, and the ‘Faces of Music’ series is an amazing way to bring beauty and music together to share authentic stories. I’m excited to be part of a project that uplifts diverse voices and highlights how our unique backgrounds shape who we are and the art we create."
The effort builds on Sephora's history of setting trends in beauty and culture, as recently evidenced by its Sephora Sounds initiative. The initiative serves as a music collective aimed at supporting and amplifying underrepresented and emerging musical artists via exposure across Sephora’s social platforms, as well as financial benefits, the retailer shared.
"Sephora has long been a champion of honoring each individual’s self-expression,” said Zena Arnold, chief marketing officer at Sephora U.S. “With ‘Faces of Music’, we're taking that commitment to the next level, exploring the artistry demonstrated in both beauty and music, and showcasing how these incredible musical artists use both mediums as powerful tools to define themselves and share their art.”
