Sephora, Instacart make same-day beauty must-have delivery possible

Same day delivery from Sephora?

Oh, that is very much a thing now thanks to Instacart.

The beauty retailer and grocery delivery company have joined forces to bring beauty lovers same-day delivery of their must-have products.

Currently offered on the Instacart marketplace, Sephora’s roster of makeup, skin care, hair care, wellness, beauty tools and fragrances are available at in-store pricing.

In addition, shoppers will receive access to select promotions from the beauty retailer’s Beauty Insider program and also earn points on every order placed via the Instacart marketplace, the companies said.

“Instacart has become part of the household rhythm for people across North America looking to have the groceries and goods they need delivered same-day from the retailers they know and love. For many people, the essentials they need go beyond fresh food and pantry staples and, over the last few years, we’ve seen an increase in customer demand for personal care, wellness and beauty products,” Chris Rogers, vice president of retail at Instacart said. “Today, we’re excited to welcome Sephora to Instacart, delivering more selection to customers looking for a seamless, same-day shopping experience from their favorite beauty retailer. We’re proud to bring Sephora’s unrivaled product choice — from emerging brands to trusted favorites — their leading rewards program and inspiring shopping experience to the Instacart marketplace. Now, for the first time ever, customers across North America can get their makeup, skin care, wellness products and more delivered from the Sephora store to their door in as fast as an hour.”

Sephora’s same-day delivery powered by Instacart is available in select store locations throughout California and Canada, but will be expanding to more than 400 locations in the coming weeks.

“We’re thrilled to partner with Instacart and continue to provide an innovative and seamless shopping experience for our clients,” Carolyn Bojanowski, senior vice president and general manager of eCommerce for Sephora said. “We’re always looking for unique, yet practical ways to meet our clients at every touchpoint; and now more than ever, we know they seek ease and convenience. With our Instacart partnership, we can offer a new same-day delivery service option to our existing clients, and also introduce some of the benefits of being a Sephora client to Instacart's marketplace.”