Shave

NEW YORK — Coty is forming a new global partnership with creative agency Anomaly to sharpen Sally Hansen’s positioning and help drive growth for one of the largest nail brands in the world.

According to Coty, Anomaly will work with Sally Hansen on all aspects of the brand, including TV, print, social and owned channels, point of sale and in-store brand expression. The first campaign from this partnership will debut in 2017.

NEW YORK — French beauty retailer L'Occitane is looking to redefine the beauty shopping experience with the opening of a new Flagship store in the Flatiron District of Manhattan.

L'Occitane says its new store presents a new shopping model designed for today's consumer, addressing their varying needs for information and immediacy, all the while channeling the rich heritage, natural beauty, and art de vivre of Provence.

Ulta Beauty is opening its first brick-and-mortar location on the Upper East Side in New York City. 

According to Allure, the new location is at 144 E. 86th St. and is a few blocks away from competitive retailers like Sephora and Bluemercury. 

NEW YORK — Perfect Corp.'s YouCam makeup app is partnering with makeup artist Robin Black to launch an exclusive holiday beauty series. 

The company says Black will be working in conjunction with Perfect Corp.’s team of Beauty Circle editors and YouCam developers to design original trending looks for users to experience and try on from their mobile devices.

The CEO of Ulta, Mary Dillon, talked to "CBS This Morning" to discuss what sets the company apart from others, and announce a new store in New York City.

NEW YORK — Fragrance brand Curve is launching a new campaign inspired by the weirdest and quirkiest fantasies of Generation Z men. 

CINCINNATI — Pantene is partnering with one of the toughest women in the world, mixed martial artist, actress and bestselling author Ronda Rousey, to teach women that strong is always beautiful.

There is a paradigm shift under way in the men’s grooming category, and electric shavers, as well as the retailers that sell them, are feeling the effects of this revolution.

(Click here to read the full Category Review.)