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BOSTON — Beauty is three times stronger in terms of its relative share online, and the category presents a huge opportunity for retailers, according to new data from IRI.

Larry Levin, EVP consumer insights and thought leadership at IRI, presented the data during an Insight Session titled “The Impact of Digital Marketing in Shaping the Path to Purchase” at NACDS Total Store Expo on Monday.

BOSTON — Drug Store News editors scoured the show floor at NACDS Total Store Expo for the hottest, most innovative products. Below, DSN presents our Hot Product Picks in the beauty category.

When it comes to online retailing, said a Walgreens executive, the way to win with digital is by narrowing your strategy, not broadening it.

That’s what Wayne Duan, director of digital commerce for Walgreens.com, told attendees of a panel discussion at the NACDS Total Store Expo in Boston on Sunday. Duan added that narrowing down the digital strategy is exactly why Walgreens decided to shut down drugstore.com and Beauty.com two weeks ago.

BOSTON — Sunday night at NACDS Total Store Expo, eight companies sponsored the Pharm-Aid 2016 Party. Held at Ned Devine's Pub in Boston's Quincy Market, the party featured New York-based band Milo Z. The party was sponsored by Breckenridge Pharmaceutical, CarlsbadTech, Camber Pharmaceuticals, Epic Pharma, Leading Pharma, Seton Pharmaceuticals and SigmaPharm Laboratories.

Jeff Gregori, group VP consumer and shopper analytics at Nielsen

There is significant opportunity across the front end of retail pharmacy to help consumers better manage chronic disease states, said Jeff Gregori, group VP consumer and shopper analytics for Nielsen, during the Monday morning Insight Session on “Consumer-Driven Healthcare” at the National Association of Chain Drug Stores’ Total Store Expo.

BOSTON — Drug Store News editors scoured the show floor at NACDS Total Store Expo for the hottest, most innovative products. Below, DSN presents our Hot Product Picks in the OTC category.

BOSTON — National Sales Solutions held a party Sunday night at Morton's Steakhouse during NACDS Total Store Expo in Boston.