Skin

The platform, which provides virtual care services, educational content and a product storefront, taps actress and producer Niecy Nash-Betts to ignite a conversation around menopause.

Following the transaction, Grown Alchemist will focus on large-scale partnerships and activations in lifestyle, music and retail to help drive international growth in key markets.

The collection features a blend of argan oil, silk protein, collagen, vitamin C and biotin.

The new moisturizer preps skin before makeup application and helps reduce the appearance of fine lines and wrinkles, the brand said.

In the campaign, Sofia Richie Grainge is featured as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun.

The new launches come in nine different variants and feature the brand’s proprietary MicroMoisture technology.

The brand's products are formulated without endocrine disruptors, the company said.

The line’s cleansers feature aromas that aim to help users transform their moods, the company said.