Snickers looks to predict upcoming NFL season with SatisFortunes initiative

The 2024 NFL season is right around the corner, and Snickers is rolling out a fun initiative to help fans predict their favorite team’s future. 

SatisFortunes, a guide created in collaboration with its head “chocomancer,” also known as chocolate fortune teller, looks to decipher the unique traits of a Snickers bite for a look into the upcoming football season. 

In partnership with the 21 NFL teams, a representative from each team—including mascots—took their own bites of Snickers, an they were interpreted by chocomancer, Jennifer Billock. 

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“Building on our continued partnership with the NFL for more than 20 years, Snickers SatisFortunes is a playful way for our consumers and NFL fans to get in on the action this season,” said Martin Terwilliger, marketing vice president, Mars Wrigley North America. “We hope that the fun and wonder of making some season predictions, paired with the deliciousness of Snickers, brings a little extra satisfaction to fans through the touchdowns and fumbles of the season ahead.”

Snickers also released limited Satisfortunes kits, which were available in 21 NFL team iterations, and included a limited-edition bar and a bite reading.