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Snickers, NFL Draft pick Bryce Young partner up for new frozen treat

The limited-edition Snickers Bryce Ice Cream Bar features the brand’s signature peanut butter ice cream, caramel, peanuts and a chocolate shell.
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Snickers Bryce Ice Cream Bar

Snickers Ice Cream is making waves by partnering with 2023 NFL Draft prospect Bryce Young by offering a new and exclusive frozen treat.

“It’s a dream come true to see a Snickers Ice Cream bar with my name on it,” said Bryce Young. “I am beyond excited to be part of the 2023 NFL Draft alongside Snickers Ice Cream and can't wait to share our Snickers Bryce Cream Bars with fans.”

[Read more: Mars enters nutrition performance category with Snickers Hi Protein Bars]

The exclusive Snickers Bryce Cream Bar features the brand’s signature creamy peanut butter ice cream, smooth caramel, crunchy peanuts and a chocolate shell.

“Snickers Ice Cream is entering the NFL space as an official and proud sponsor, and there is no hotter prospect in the 2023 NFL Draft that we would rather chill out with this season than Bryce Young,” said Jayesh Shah, Mars Ice Cream Marketing Director. “As NFL fans are on the edge of their seats this week, we'll be right there along with them, offering up a chance to chill out with their very own Snickers Bryce Cream Bars.”

Snickers will be offering a chance for those interested in entering a chance to win a limited-edition Snickers Bryce Ice Cream Bar online.

[Read more: Snickers brings back Rockin’ Nut Road bar]

The bars also will be available at select locations across Kansas City, Mo. And Tuscaloosa, Al.

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