Soapbox celebrates nationwide distribution at Target with revamped look
To coincide with its nationwide distribution at Target stores, Soapbox has unveiled new look that highlights its mission of providing consumers with problem-solution oriented regimes for healthier strands.
Soapbox shared that it will be making product education and consumer transparency at the shelf easy for shoppers to help them identify the right combination of products for their desired hair goals.
“We knew putting in the due diligence was the only way to do this; we’re talking qual and quant testing, focus groups, surveys, in-store intercepts, the whole nine yards to double and triple check every step of the way in refreshing our look,” says David Simnick, CEO and co-founder of Soapbox.
[Related: New Launches in the Hair Care Aisle]
“We wanted to ensure we kept all the ownable aspects of our brand that our loyal customers love, but also incorporate new learnings to better capture the eyes of potential new customers as well,” co-founder and COO Dan Doll added.
The current selection of products available at Target includes:
- Longer, fuller-looking hair: Biotin & Superfruit Blend Volumizing Shampoo, Biotin & Superfruit Blend Volumizing Conditioner, Oh My Growth Rinse Out Treatment
- Ultimate moisture retention: Coconut & Shea Shampoo, Coconut & Shea Conditioner, Mane Tamer Weightless Leave-In
- Refresh & rebalance hair and scalp: Tea Tree & Mint Scalp Balancing Shampoo, Scalp Soother Pre-Shampoo Rinse Out
- Silky hair and frizz-free looks: Keratin & Raspberry Oil Smooth and Shine Shampoo, Keratin & Raspberry Oil Smooth and Shine Conditioner, Shield & Shine Heat Protectant Spray.
Soapbox’s SKUs range in price from $8.99 to $9.99.
