Sol channels lime, salt flavors in new beverage

Sol is adding some major flavor to its beverage offerings.

New to the brand’s portfolio in the United States is Chelada Limón y Sal, which combines the brand’s signature lager flavor with lime and salt flavors.

“We are excited for everyone to enjoy the same authentic recipe that has the number one spot in the heart of Mexican beer drinkers,” Katie Feldman, senior marketing manager of North American imports at Molson Coors said. “Sol Chelada Limón y Sal is brewed for anyone who appreciates authentic Mexican flavors and loves to drink outside on a bright, sunny day.”

To spread the word about its new launch, Sol will debut spots across digital channels and launch a series of PR and influencer-focused programs throughout the year,

Available in 24-oz. single cans, the beverage contains 3.5% alcohol by volume and can be found at select cities across the nation.