Southeastern Grocers, the parent company of the Fresco y Más, Harveys Supermarket and Winn-Dixie banners, is kicking off a six-week community donation program that champions Folds of Honor.
Created to support the organization’s mission to provide educational scholarships to children and spouses of America’s fallen and disabled service members, the Jacksonville, Fla.-based retailer is ramping up its support by pledging $100,00 through its SEG Gives Foundation.
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“As we enter our fifth tour of giving in support of Folds of Honor, I am reminded of the great triumph we have achieved together to provide more than 1,100 educational scholarships to the spouses and children of America’s fallen and disabled service members,” said Anthony Hucker, president and CEO of Southeastern Grocers. “We must never forget what our service members and their families have sacrificed for our country. They have foregone holidays, celebrations and even lost loved ones in exchange for our freedom. Particularly in times of adversity, it is important to honor the legacies of our American heroes who have given it all for us.”
Through July 5, Fresco y Más, Harveys Supermarket and Winn-Dixie shoppers can donate $1, $5 or round up their grocery bill to the nearest dollar at checkout. Every cent collected to Folds of Honor will help provide private education tuition and tutoring to children in grades K to 12, as well as higher education tuition assistance for spouses and dependents.
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“Through the support of great American companies like Southeastern Grocers and patriotic individuals, we’re ensuring no family is left behind on the field of battle,” said Lt. Col. Dan Rooney, CEO and founder of Folds of Honor. “We are proud to be entering the fifth year of our partnership with Southeastern Grocers, and grateful for their continued commitment to our mission to narrow the education gap for our country’s future leaders. Every cent donated adds up to make a difference in the lives of our scholarship recipients.”
Southeastern Grocers has raised more than $5.5 million for Folds of Honor since 2018, which has allocated more than 1,100 educational scholarships to the children and spouses of United States military members impacted by their call to duty, the companies said.