Special Reports Archive

As a format, adult gummy vitamins continue to trend well. The adult gummy segment grew by 23% in the first quarter of 2016, significantly outpacing the kids gummy section that dropped by 8% in sales over the same period, according to Matthew Farrell, president and CEO for Church & Dwight.

RONKONKOMA, N.Y. — Sales of apple cider vinegar supplements are on the rise, and Princeton Research now offers the next top-trending supplement that will greatly increase incremental segment growth — Ultra AppleLean Cider Vinegar.

A twenty-something consumer walks into a drug store and heads to the oral care aisle, where she begins looking at the toothpaste selection. She quickly picks up and puts down boxes containing offerings from a few mainstream brands, but when she sees the hello products package, she not only grabs it, she spends several minutes reading the copy. Smiling and laughing to herself, she places the box into her basket.

With its broad portfolio spanning shaving, skin, sun, infant and feminine care in the personal care segment, Edgewell tees up its message to the New General Market to match the audience.

Blair Fowler, YouTube beauty influencer

Kao USA is a prime example of a company plugged into the New General Market, but also inclusive of all of its consumers’ needs. With its finger on the pulse of changing consumer trends, Kao USA has rebooted classics to introduce them to the millennial market, while not losing its loyal base. A component of its success has been teeing up with the right social influencers to convey authentic brand messages.

Inspired by the art and culture of Milan, Italy, Milani Cosmetics embodies the style and essence of the city’s fashion and design heritage, with a high level of detail going into the formulation, packaging and shade of each individual product. But that’s only the beginning of the story.

It’s been a little more than a year since GlaxoSmithKline Consumer Healthcare announced the return of Alli (orlistat 60 mg capsules) to most stores in the United States and Puerto Rico. Today, the over-the-counter diet aid has reclaimed much of its lost dollar base and its No. 2 spot on the list of best-selling diet aids across total U.S. multi-outlets with $30.8 million in sales for the 52 weeks ended April 17.