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Hamacher, HDMA report analyzes front end as profit driver for independent pharmacy
WAUKESHA, Wis. — Over-the-counter products across the front-end are becoming a more and more important profit driver for independent pharmacy operators, Hamacher Resource Group and the Healthcare Distribution Management Association revealed Wednesday as part of new research titled "Independent Pharmacy Shoppers: Who, What, and Why?" The report places a spotlight on the independent pharmacy front-end customer and helps identify shopper behaviors, purchase preferences and potential barriers that stand in the way of further engagement with independents.