Sun

AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

SAN FRANCISCO -- Sephora is giving shoppers even more ways to "Beauty Together" with the launch of two new digital tools.

The retail landscape for beauty has changed dramatically, and retailers must focus on the customer experience, because that is where the sale is won or lost, where the brand comes to life, and where the seeds of loyalty are planted.

That’s just a few of the key takeaways from a webinar held by the Global Market Development Center this month. The webinar was led by Saba Buser, an analyst for RetailNet Group.

CINCINNATI -- Procter & Gamble announced Thursday its plans for stockholders to exchange its stock for shares in Coty, which has agreed to buy 41 beauty brands from P&G in a deal valued at $12.5 billion.

GOLDEN, Colo. -- ShaveMOB.com, an online retailer of razor blades for men and women, has acquired 800Razors, a U.S.-based personal care products company.

ShaveMOB.com says the acquisition will drive further e-commerce growth by expanding the company's customer base and brand equity. 800Razors invested millions of dollars in the development of its brand, creating strong relationships with customers and building a media footprint through partnerships with famous athletes, according to ShaveMOB.com.

SAN FRANCISCO -- Beauty retailer Sephora is marking a major milestone by opening its 400th store.

FORT WORTH, Texas -- Cetaphil is marking its fifth consecutive year of its partnership with the Children's Skin Disease Foundation and Camp Wonder, an initiative of the CSDF.

BOLINGBROOK, Ill. -- On the heels of posting another quarter of fiscal results above investor expectations, Ulta Beauty has scored a retail partnership with a big skin care brand.

Starting Sept. 1, Proactiv will be available to Ulta Beauty guests in select stores and nationwide online at ulta.com. Ulta Beauty will be the exclusive beauty retailer of Proactiv at the time of the launch.