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Report: personalization and social media driving U.S. beauty sales
PARSIPPANY, N.J. -- A new report from Kline shows that the U.S. beauty market is being driven by technological advancements that allow personalized engagement between retailer and shopper.
High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015, according to Kline’s Cosmetics & Toiletries USA report. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015.
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Global Beauty Care, InnovaDerma win accolades at ECRM
At top from left: Judy Ard, VP of HBC, ECRM; Jack Savdie, Vice President of Sales and Albert Savdie, President, Global Beauty Care; Alex Tomas, Area Manager, DSN. At bottom right, from left: Judy Ard, VP of HBC, ECRM; Peter Mulholland, General Manager Australasia at InnovaDerma Aus & NZ Pty Limited, Louise Ferguson co-founder of SkinnyTan; Alex Tomas, Area Manager, DSN.