Swisse Wellness’ collagen blend aims to improve skin elasticity

Swisse Wellness is expanding its beauty product range.

New to the San Diego-based company’s portfolio is the Clinical Collagen+ Beauty Blends, which are formulated with such ingredients as grass-fed bovine collagen, Verisol Bioactive Collagen Peptides and hyaluronic acid.

“We developed this product with efficacy top of mind, using Verisol Bioactive Collagen Peptides. This well-studied ingredient has several fantastic benefits, my favorite being facial fine line reduction,” Rhianna Smith, product development manager, North America said. “Collagen also supports joint health which is such a great bonus for healthy lifestyles. We pride ourselves on our competitive price compared to other brands in the market knowing that we have stayed true to the Swisse difference of quality.”

Created to help improve skin and joint health, the product contains 10 g of collagen per serving, and is clean label and non-GMO product that also looks to reduce wrinkles, fine facial lines, increase skin elasticity and promote healthy aging, the company said.

“We’re offering a scientifically-backed collagen product that easily fits into our consumer’s routine,” North America vice president, Kimberly Weld said. “Our consumer base spans ages, lifestyles and health needs, and we feel that this product appeals to this wide range of wellness enthusiasts.”

Available in chai tea and green tea flavors, Swisse’s Clinical Collagen+ Beauty Blends are both paleo and keto-friendly and made without the use of artificial colors, flavors or sweeteners, the company said.

Made to blend with cold water, plant-based milk, dairy or other cold beverages, shoppers can purchase the product at swisse.com.