Taco Bell menu staples hit retail shelves
Taco Bell is helping consumers bring the flavors of several of its staple menu items to the comfort of their own homes—without delivery.
The fast food chain announced the launch of two meal kits—Crunchwrap Supreme and Chipotle Chicken Quesadilla Cravings Kits—that feature its proprietary ingredients, seasonings and sauces.
[Read more: Hot Pockets, First We Feast’s ‘Hot Ones’ roll out spicy sandwiches]
“A partnership founded on a mutual obsession with their consumers, Kraft Heinz and Taco Bell created the Taco Bell at Home line to bring signature and crave worthy Taco Bell offerings and flavors straight to the grocery aisle and allow fans to make Taco Bell their way,” says Danielle Coopersmith, associate director of marketing for Taco Bell at Home. “Grounded in this core mission, our innovation strategy focuses on creating new products inspired by beloved Taco Bell classics that encourage fans to customize their at-home creations and take them to new heights.”
Rolling out exclusively at Walmart, each Cravings Kit contains four servings of essential ingredients. All consumers need to do is add their protein of choice, as well as any other personalized additions to customize their creations, the company said.
[Read more: Candy land]
“Our release of the Cravings Kits—the first of several Taco Bell at Home innovations planned for this year—is a great example of how Kraft Heinz is delivering against its goal to lead the future of food,” said Alan Kleinerman, vice president of disruptive innovation at The Kraft Heinz Company. “As we kick off 2024, we’re focused on finding the white spaces at retail where we can make an impact for fans and develop products we know they will be excited to try. Our partnership with Taco Bell is a great example of this.”