Tatcha’s skincare products roll out to Ulta Beauty shelves
Japanese skincare brand Tatcha is broadening its retail footprint.
The beauty brand shared that its products will be available at more than 1,400 Ulta Beauty stores nationwide and online beginning Jan. 1, 2025.
"We are thrilled to introduce Tatcha and its time-honored Japanese rituals to the millions of beauty enthusiasts at Ulta Beauty," says Mary Yee, chief executive officer at Tatcha. "Everything we do at Tatcha is rooted in intention and purpose, and our approach to selecting retail partners is no different. I admire the values and principles that Ulta Beauty upholds, and its commitment to excellence and authenticity in delivering the best-in-class products to consumers. This partnership with Ulta Beauty helps Tatcha reach new guests, elevating their skincare rituals to foster a deeper connection to self-care."
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Products from the brand that the retailer will carry include the Dewy Skin Cream and an extended assortment, as well as exclusive sets, in the prestige skincare assortment.
"As our guests continue to be highly engaged with the skincare category, we are thrilled to welcome Tatcha to our assortment," said Penny Coy, senior vice president of merchandising, Ulta Beauty. "The iconic brand is a trailblazer in the category, positioning skincare routines as something more than just a way to achieve your skin goals, but as a tool for self care. As we enter a new year, where beauty and mental well-being continue to be closely related and a priority for our multi-generational guests, we could not be more excited to welcome Tatcha to our family. The beloved and viral brand continues to be a luxury staple for self-care enthusiasts everywhere and we can't wait for new and existing guests to discover the assortment, thoughtfully beautiful packaging, efficacious ingredients and new launches to come."
Aligned with Ulta Beauty's Joy Project and their vision of "making beauty a force of good for all," Tatcha has always believed that self-confidence is transformational. That's why the brand created the Beautiful Faces, Beautiful Futures fund in partnership with non-profit Room to Read, in order to help children grow with confidence as they unlock their full potential, starting with their education. A portion of every Tatcha purchase supports Room to Read's goal of creating a world free of childhood illiteracy and gender inequality, the companies noted.
"Our purpose at Tatcha is to change the way people see their skin and themselves, which is why we are thrilled to be partnering with Ulta Beauty, a retailer that shares these core values and understands that beauty has the potential and power to transform lives," says Nicole Frusci, chief marketing officer at Tatcha.
