Tate McRae named Neutrogena global brand ambassador
A new face is joining the Neutrogena family.
Musician Tate McRae has been named the newest global brand ambassador for the brand.
To spread the partnership news, the skin care brand is also debuting a new campaign under its latest positioning, "Beauty to a Science," designed to exemplify its 90-year history of developing clinical science-backed products.
Under this new initiative, Neutrogena will highlight products from its Hydro Boost range, including the Water Gel.
[Related: Latest Headlines from Kenvue's Neutrogena]
"I’m thrilled to partner with Neutrogena—a brand I’ve trusted since I was young. What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is the overthinking messing up your skin," said McRae. “That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.”
McRae will make her campaign debut alongside the brand’s global innovation partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect the skin.
“By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation,” said Andrew Stanleick, Kenvue’s president of Skin Health & Beauty in North America, Europe, Middle East, and Africa. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
As global brand ambassador, McRae will be featured in marketing initiative across TV, social, digital, point of sale and brand integration into her own future projects.
