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Study finds mass merchandiser private-label foods, beverages rival national brands
ROCKVILLE, Md. — Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.
The findings were part of a study by market research firm Packaged Facts on mass merchandisers, "The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer and Fred Meyer." The report noted that mass merchandisers in recent years have marketed private-label food and beverage products that rival those of national brands in price, value and quality.
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Retailers go all out for omnichannel
Google has officially unveiled its testing program for Google Shopping Express, its new online delivery service in the San Francisco Bay area, signing up with retailers like Target, Walgreens and Raley's to allow customers to receive items directly from store shelves at their homes within a day.