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Safeway provides glimpse of new wellness platform
PLEASANTON, Calif. — Safeway on Wednesday offered a glimpse of its new wellness platform, slated to launch in the second quarter, to analysts during the chain's 2013 investor conference here. "Today, we're a supermarket company … selling wellness services and wellness products," Steve Burd, Safeway chairman and CEO, told analysts. Within 10 years, Safeway will transform into a wellness company that happens to sell food, Burd said.