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Chasing the elusive omnichannel shopper
Omnichannel. It's one of the hottest topics in retail. It's seamless retailing in real-time. It's making sure that the brand experience coming out of a retailer is exemplary no matter how a consumer chooses to engage — on the e-commerce site, through an app for the tablet or smartphone, within the brick-and-mortar location or any two of those venues simultaneously.
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Meet Bob Miller
Bob Miller has a knack for turnarounds. In 1999, he took over Rite Aid as chairman and CEO, helping to stabilize the drug store chain at a time when Rite Aid was on the brink of bankruptcy, and many analysts were projecting Rite Aid would fold.
Miller joined Rite Aid soon after building Fred Meyer into a supermarket powerhouse. Kroger acquired the Midwest chain in a $8 billion deal in 1999.