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Pet meds provide new way to draw in customers
WHAT IT MEANS AND WHY IT'S IMPORTANT — One of the most common reasons that retailers give for pet-medication programs is that pets are part of the family.
As analyst Debbie Wang of investment firm Morningstar told Drug Store News in April 2012, more empty nesters and young couples putting off having children are driving increases in pet ownership, and with that comes a need for pet healthcare.