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ForeSee unveils food, drug retailers that lead in e-retail satisfaction
ANN ARBOR, Mich. — More retail websites this year achieved a "threshold for excellence" on customer experience analytics firm ForeSee's annual Top 100 E-Retail Satisfaction Index.
ForeSee reported that 36-out-of-100 online retailers achieved a satisfaction score of 80 or higher, compared with 28-out-of-100 websites that received the distinction last year. Although Amazon.com topped the list with a 2012 satisfaction score of 89 — up three points from 2011 — many other retailers, particularly retail pharmacies and grocery retailers, earned a high score:
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Agency behind Southwest Airlines, U.S. Air Force ads picks up Walgreens account
DEERFIELD, Ill. — Walgreens on Wednesday announced it has selected GSD&M to be its new brand and creative agency of record. The relationship will include broadcast, print and outdoor marketing efforts, as well as digital activation and creative.