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Pharmacy Saver at center of Hy-Vee's wellness business
Few supermarkets make health and wellness as central to their business as Hy-Vee, a West Des Moines, Iowa-based chain.
In December 2010, the chain announced it would become one of a number of retailers — including Kroger and Safeway — to participate in Pharmacy Saver, a new program offered in collaboration with UnitedHealthcare, the country’s largest Medicare Part D insurer. The program was launched, in part, as a response to the Humana Walmart-Preferred Rx Plan, launched in late September 2010.