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Rite Aid’s new loyalty program a major bright spot in tough Q3
CAMP HILL, Pa. — What Rite Aid might wish for Christmas is accelerated results borne from its Wellness+ loyalty card program, because even as the chain lowered its guidance for fiscal 2011 sales, it’s that differentiated loyalty program that executives believe is going to buttress sales next year and beyond.
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ECRM launches Promotional Reflections reports
CLEVELAND — ECRM on Thursday announced the launch of a series of reports and a new blog on retail circular ads. The new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi and 160 additional retailers in the United States and Canada.
Using ECRM’s trade promotion expertise, these reports and blog entries will enable retailers and suppliers to manage more effective trade spending, ECRM stated.