V&Co Beauty’s hair care line rolls out to major retailers

V&Co Beauty’s peptide-infused hair care line is rolling out to national and regional retailers both in stores and online, including at Target and Walmart among others. 

The line is crafted from a scientific innovation rooted in targeted hair health that works to cater to the specific needs of each type and texture, the company said. The brand’s products are vegan and cruelty-free and come in four shampoo and conditioner options—Wavy, Straight, Curly and Thickening. 

The brand utilizes a proprietary peptide blend that contains a blend of peptides, amino acids, proteins and vitamins to treat the scalp and hair by helping increase hydration, volume, shine and strength, the company said.

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“With a combined 40 years of hair care expertise under our belts, my dad and I understood that what performs best in skin and body care, often eventually makes its way to innovate hair care as well,” said co-founder, Mike Redmond. “We couldn’t help but notice the peptide movement and began the lengthy process to develop and fine tune formulas, specifically created to leverage peptides for hair health. We discovered that with the right science and technology, they were indeed just as essential and transformative for the hair’s structure and function…and V&Co. Beauty was born. Today, we are on a mission to empower every person to achieve a healthy relationship and confident connection with their hair. We truly love what we do and the proof is in every bottle.”

Retailing from $7.99 to $8.99 per shampoo and conditioner, V&Co Beauty products can now be found at Target, Walmart, Safeway, Albertsons, Meijer, H-E-B, Stop & Shop,  Wake Fern, Ingles, Harris Teeter, Food City, Associated Foods, and Woodman’s Market.