Vital Proteins adds wellness twist to summer-inspired Lemon Collagen Peptides

A new flavor addition is joining the Vital Proteins family.

The Chicago-based company recently launched its new Lemon Collagen Peptides, which contain the same grass-fed, pasture-raised collagen consumers know with an added boost of lemon flavor.

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Each serving of the brand’s Lemon Collagen Peptides contains 20 g of collagen peptides and 0 g of sugar, the company said.

“At Vital Proteins, we’re always thinking about how we can make the benefits of collagen peptides — healthy skin, hair, nails, bones and joints — even more approachable to more people,” said Tracey Warner Halama, CEO of Vital Proteins. “Lemon Collagen Peptides offers our consumers one more way to easily incorporate collagen peptides into their daily wellness routine in a familiar lemon flavor, be it first thing in the morning or a midday hydration break.”

Joining its chocolate and vanilla varieties, the new flavor addition can be enjoyed with hot and cold beverages.

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“Vital Proteins is constantly looking at consumer insights and trends to guide new innovations like the development of Lemon Collagen Peptides,” Halama said. “Our ability to move with agility enabled us to strategically launch Lemon Collagen Peptides just in time for summer.”

Retailing for $26.99, Vital Proteins Lemon Collagen Peptides is available online and will hit natural, mass and specialty retailers in July.