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GNC directly engages pro-active consumer base through branding campaign contest
PITTSBURGH — GNC last week launched a nationwide campaign for customers to enter their own personal health-and-wellness success stories in the "Me on GNC" photo and video contest. The competition offers $100,000 in prizes for the best photo and video submissions, with the help of the GNC online community.
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CRN signs six new members, including Reckitt Benckiser
WASHINGTON — The Council for Responsible Nutrition on Monday named six new members, including Aurora Algae, Nature’s Sources, Reckitt Benckiser, Sirio Pharma, Watson and international member JJ Health.
British conglomerate Reckitt Benckiser recently acquired Schiff Nutrition, marking the entry of a new major CPG player into the dietary supplement space. Reckitt Benckiser now markets several supplement brands including Digestive Advantage, MegaRed and Schiff Move Free.