WALGREENS

DEERFIELD, Ill. — Walgreens will be offering free, personalized Part D plan comparison reports to help beneficiaries identify the plan that best meets their prescription drug needs, the retail pharmacy operator announced Monday. Plan reviews are available on a walk-in basis or by scheduling an appointment at Walgreens.com/medicare, Walgreens stated.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The Retail Employees with Disabilities Initiative certainly is a noble cause, but more than that, this is a prime example of Walgreens' active pursuit of an experience with its audience through the mediums that that audience chooses — in this case, Twitter. It represents a new paradigm in marketing as drug retailers and others swap a consumer reach and brand identity proposition for one of engagement and presence.

DEERFIELD, Ill. — Walgreens on Wednesday afternoon hosted a live chat on Twitter regarding its newly launched national Retail Employees with Disabilities Initiative, an in-store training program designed to help people with disabilities gain retail employment, and how that program soon will expand.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Pertussis, also known as whooping cough, once was among the most feared childhood diseases and was a frequent killer of young children. Today, it's mostly under control, a testament to the importance of vaccinations.

(THE NEWS: Pertussis cases increase tenfold in Washington over May 2011. For the full story, click here )

CAMDEN, N.J. — Campbell's has tapped Walgreens' social media director to lead the soup maker's digital marketing and social media efforts.

Drug Store News spoke with Adam Holyk, Walgreens divisional VP loyalty and consumer insights, about the newly created consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers, and how it will help complement Walgreens’ marketing efforts.


DSN: What is the overall vision for the insights team?


Medication nonadherence costs the U.S. healthcare system about $290 billion per year, according to New England Healthcare Institute. That big and scary number — the kind whose sheer enormity can make one’s eyes glaze over — is now even bigger.


Big trends can sometimes take centuries or even millennia to develop. Think about how long it took between the dawn of anatomically modern humans and the adoption of agriculture. Health care is no different, having come a long way since the days of bloodletting and the assorted quackeries that were once considered acceptable medical practices.