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The new ‘Look’ of Duane Reade
Duane Reade, which now is owned by Walgreens, is redefining the chain drug beauty shopping experience for New Yorkers as it continues to roll out its Look Boutique as part of its transformation.
The upscale staffed beauty department services all aspects of beauty, including brows with a Ramy-branded brow bar that offers in-store brow-shaping services. Available beauty brands include Becca, POP Beauty, Purminerals, ’Tini Beauty Lounge and Vera Moore.
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Indies narrow down local focus
Before Walgreens bought out Duane Reade, the intersection of Avenue J and East 15th Street in Brooklyn was home to a Walgreens and a Duane Reade store. Shortly after the purchase, Walgreens shut down the Duane Reade store, an older store that had a less visible location under elevated railway tracks. Now, independent pharmacies along Avenue J are trying to attract the business of former Duane Reade customers.