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A major shift from heavy buying to light buying
A key trend captured by the 2016 TABS Analytics Vitamin and Minerals Supplements study is the continued decline in the number of heavy buyers (those who purchased more than three types of vitamins in a year). Heavy-buyer penetration peaked at 40% in 2012, but in 2016, heavy-buyer penetration dropped to 30%.
(Click here to view the full VMS Report.)
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Walgreens pilots vision care offering at Chicago flagship
CHICAGO — Walgreens Boots Alliance is piloting a retail vision care center at one Walgreens location within its flagship Magnificent Mile store in the Wrigley Building here, the company recently revealed, taking what has been a successful page out of its U.K.-based Boots Pharmacy division and applying that strategy to the U.S. market.