Yuengling goes light with Flight
D.G. Yuengling & Son have a new light beer hitting shelves.
Flight by Yuengling contains 2.6 g of carbs, 95 calories and 4.2% ABV, the company said.
“Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today's consumers,” Jennifer Yuengling, VP of operations and 6th generation family member of D.G. Yuengling & Son, said. “Our family brewing business was built on providing consumers with a high-quality, great-tasting drinking experience for social occasions. We have spent more than a year perfecting Flight by Yuengling, taking the taste of this light beer to new heights, and can't wait for our fans and light beer drinkers to try it.”
Supported by a campaign featuring brand ambassadors Rose Lavelle and Lauren Alaina, both embody the spirit of “Raising the Bar” with their drives to pursue their own standards of success and personal growth, the company said.
Available year-round, the beverage will be sold in 12-oz. bottles across the company’s 22-state footprint, as well as draught in select markets during the second half of the year.