Zotos Pressional’s ‘Age is Beautifull’ campaign celebrates its 14th anniversary
Zotos Professional is celebrating its 14th year on the market by rolling out its new “Age is Beautiful” campaign.
Made to celebrate the unique stories and beauty of women at every age, the initiative aims to inspire everyone to celebrate their individuality.
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By recognizing the vibrant and diverse expressions of women today, the campaign also looks to help empower them in embracing their natural beauty by highlighting three women who share their personal journeys of aging.
“We believe that age should never be a limitation to feeling beautiful and confident,” said Michelle Ryan, vice president of marketing at Zotos Professional. “With the Age Beautifully campaign, we want to challenge society’s perceptions of aging and redefine the notion of beauty. Each individual’s journey is unique and should be celebrated at every stage of life.”
At the heart of the campaign is the brand’s Age is Beautiful professional anti-aging hair color, which targets five signs of aging hair including thinning, wiry gray, turning gray, dryness and dullness, the company said.
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“I understand the demands of a fast-paced lifestyle as my clients are often on the go,” said Christopher Naselli, celebrity hairstylist. “I love to recommend AGEbeautiful Hair Color, with biotin, for that full and healthy hair look and easy root touch ups at home, so my clients can feel confident and ready for any opportunity.”