Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 10/23/2024
Ulta Beauty, Rokt come together to elevate guest experience
The partnership will allow brands whose products and services are not sold online by Ulta Beauty to present offers and messages to guests during transactions. - 10/23/2024
Hallmark adds Gift Card Greetings to digital gifting platform
Gift Card Greetings will include digital gift cards from more than 100 stores and brands, including Nordstrom, Starbucks, Home Depot, Uber and Xbox. - 10/22/2024
Kiss Products adds more wisps to Falscara line with value packs
The Falscara Special All Inclusive Kit features the Overnighter value pack—extending wear up to 14 days, per the company. - 10/21/2024
Wahl Professional launches Vanquish Hairdryer
The dryer is equipped with a SmoothTone motor to remove harsh frequencies and keep volumes low, per the brand. - 10/21/2024
Rael’s skincare, feminine wellness portfolio hits Ulta Beauty shelves
The brand announced that its skincare, feminine wellness and supplement products are now available at the retailer. - 10/21/2024
U by Kotex’s MaxiMalism Jeans look to end shame around periods
The jeans feature a transparent pocket that encourages users to carry around their pads shame-free, per the brand. - 10/20/2024
Gillette flips traditional mentor-mentee relationship with new campaign
Toronto Raptors’ Gradey Dick and NBA legend Tracy McGrady join the brand's “The Best Your Game Can Get” campaign. - 10/20/2024
e.l.f. Beauty calls on consumers, companies to make positive impacts
The “Dupe That!” campaign aims to spread the message that anything is possible when a business does good and is good, the company noted. - 10/17/2024
Selena Gomez’s Rare Beauty celebrates individuality in new campaign
The “Love Your Rare” initiative was inspired by the brand’s ethos of changing the conversation around beauty and creating a community where everyone is welcome. - 10/16/2024
Natrol investigates root of sleep challenges in women
In its new Sleep Spiral Survey, the company looked into why women between the ages of 40 and 60 years old are losing more than two hours of sleep a night.
