Bourjois Paris unveils at-home gel nail color

LONDON -- French beauty brand Bourjois is making it easier for consumers to get a professional-style gel manicure at home.

The company has launched the La Laque Gel nail color collection, which makes a professional manicured finish easy to achieve thanks to a simple, two-step nail routine, for beginners and nail aficionados alike. Unlike other gel nail systems, La Laque Gel requires no UV light. It is also easy to remove with regular nail polish remover, leaving no residue or damaging the nail. The gel colors are designed to last up to 15 days.

     

Bourjois is introducing a 10-shade range of La Laque Gel, radiant and intensely pigmented gel colour formulas, to be applied in two coats and inspired by catwalk trends. 

Bourjois' La Laque Gel shades include:

4 FLAMBANT ROSE

Flirting between pink and red, definitely the colour of the heart...

5 ARE YOU REDDY?

Absolutely inc-red-ible! There is passion and sophistication in this shade.

6 FUCHSIAO BELLA

A dashing fuchsia carrying promise of a whirlwind summer.

7 LYCHEERS

A hybrid shade resulting from the combination of pinks and plum.

8 CHERRY D'AMOUR

A ripe fruit shade, ready to fall or be picked.

10 BEACH VIOLET

Mystical! A garnet plum with depths of purple tints.

2 CHAIR ET TENDRE

A baby pink, as light as a rose.

3 ORANGE OUTRANT

The most vitamin-enhanced and sun kissed shade!

13 REDDY FOR LOVE?

A passionate red to celebrate Love with a capital L.

14 PINK POCKET

An eye-catching fresh and bright pink

Bourjois cosmetics are sold at CVS, Ulta, Target and other major retailers. La Laque Gel is now available in the UK at Boots and Superdrug.