Micellar water, 2 new mask lines among Yes To’s summer launches

PASADENA, Calif. — Yes To is celebrating summer with the introduction of two new mask lines, as well as several additions to its existing product offerings. The company is set to launch the products on July 1.

Among the introductions is the collection of Yes To single-use powder-to-clay masks, which come with a mixing bowl and spoon that doubles as an applicator. Consumers can customize the mask by adding water, yogurt, honey, juice or fresh fruit to the mixture for added benefits. The masks come in four varieties — detoxifying charcoal, coconut, cucumbers and tomatoes, each of which has different skin benefits. The company said these masks are free of parabens, SLS and silicones and available at Walmart, Target and Ulta.

Yes To’s second new mask line is its collection of single-use sleep masks, which are designed for gradual absorption during the skin’s natural repair cycle and can be used in combination with other Yes To masks. The sleep masks are available in charcoal, coconut, cucumbers and grapefruit. The grapefruit mask contains vitamin C, and the line also is free of parabens, SLS and silicones. The sleep mask collection is available at Walmart and Ulta.

Also new to the company’s offerings this summer is Yes To’s two micellar cleansing water varieties. The charcoal variety is designed to remove impurities, while the tomatoes acne clearing micellar water contains salicylic acid to clear blemishes and prevent new acne from forming. Both are available at Target, Walmart, Ulta and CVS.

Besides launching new products, Yes To also is expanding its existing lines. The company also is expanding its line of single-use mud masks, bringing cucumbers, cotton and grapefruit varieties to its existing offerings of detoxifying charcoal, primrose oil and argan oil. The new mud mask varieties will be available at Target, Walmart and Ulta.

Yes To also has introduced detoxifying charcoal facial wipes, adding to its facial wipes line offerings of cucumbers, coconut, tomatoes, blueberries, grapefruit, and cotton wipes, as well as its natural man shower-to-go cloths and primrose and argan oil 2-in-1 cleansing and moisturizing wipes. And the final addition to an existing portfolio is the grapefruit single-use vitamin C glow boosting paper mask, which is aimed at increasing skin’s brightness. It joins the Yes To paper mask that includes a calming mask, tomatoes, cotton, and natural man varieties. It is available at Target, Walmart and Ulta.