Being Frenshe focuses on self-care with Palo Santo Sage collection
Being Frenshe by Ashley Tisdale is elevating self-care with its new Present & Grounded: Palo Santo Sage collection.
Available in its Hair, Body & Linen Mist, Glow On Perfume Oil, Soothing Body Serum Stick, Renewing Body Wash, Milky Body Lotion and the Reset Candle, the new scent also will come in a Eau De Parfum format.
“A big part of my wellness routine involves everyday rituals like taking a bath or lighting a candle," Tisdale said. "These small actions help me find balance, stay centered, and be present. I'm so excited to introduce Present & Grounded to our Being Frenshe collection that will take our community to an all-new mood-boosting destination. The Present & Grounded wellness ritual was created to help you feel centered and live in the moment – giving you the feeling of mindfulness.”
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Palo Santo Sage features a woody combination of palo santo and sage blended with notes of ylang ylang and eucalyptus forest.
“After the success of the Being Frenshe launch in 2022, we are thrilled to be expanding the scent range with Palo Santo Sage," said Cassandra Jones, senior vice president of essentials and beauty at Target. "We know our guests are continuing to look for accessible options when it comes to building a self-care routine that works for them. This collection offers a wider range of wellness products for them to discover at an affordable price.”
Being Frenshe utilizes MoodScience Scent Technology to create collections that are driven by emotional need states, scent, formula benefits and curated product assortments to enhance everyday life, the company said.
“At Maesa, we are always listening to our consumers' feedback, and looking for innovative ways to meet unmet consumer needs," said Maesa CEO Piyush Jain. "We are thrilled with how much consumer love and demand the Being Frenshe brand launch has generated and our signature scents have already become a part of our consumers' daily wellness rituals. Each Being Frenshe scent is designed to enhance your mood and we are so excited to expand the range to include Present & Grounded so that people in search of a moment of peace and clarity can take a moment for themselves with the new Palo Santo Sage collection.”
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The new Palo Santo Sage collection is available exclusively at Target and features seven new SKUs, ranging in price from $10.99 to $29.99.
