Under the Make a Rare Impact campaign, the beauty retailer will donate 100% of Rare Beauty product sales to the Rare Impact Fund, which was created in 2020 by Selena Gomez.
Throughout October, for every CVS Health brand period product purchased, the retailer will donate two to communities in need through a partnership with Feeding America.
Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the music community within Roblox.
