Co-Marketing

RACINE, Wis. — SC Johnson's Ziploc brand is looking to reduce potential product waste by sponsoring a recycling initiative.

Teaming up with Recyclebank, Ziploc will reduce its environmental footprint by sponsoring the nationwide expansion of Recyclebank's rewards-for-recycling platform, which seeks to keep potential waste out of landfills by increasing recycling behavior. The goal is to divert more than 100 million lbs. of waste from landfills within 24 months, the companies said.

CHATSWORTH, Calif. — In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

MEMPHIS — GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

SHELTON, Conn. — The star of "American Chopper: Senior vs. Junior," has dedicated a motorcycle themed after Bic's Flex4 men's shaver.

Paul Teutul Sr., who owns Orange County Choppers, unveiled the bike after Bic's promotion of the Flex4 shaver through its Bic 4 Good program. The program hosted an event at OCC headquarters in Newburgh, N.Y., and allowed participants to experience the Bic Flex4 shaver firsthand when they shaved their heads, beards and mustaches.

NEW YORK — The National Hockey League and diaper brand Huggies have teamed up for a month-long campaign to collect diapers and donations for families and babies in need across North America.

WEST DES MOINES, Iowa — Supermarket and retail pharmacy chain Hy-Vee is marking American Heart Month in February with a special ad circular.

The chain announced Friday that the circular would contain nutrition information, shopping tips and heart-healthy recipes from Hy-Vee chefs.

DEERFIELD, Ill. — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month.

NEW YORK — Lumene, a beauty brand from Finland that came to the U.S. beauty market in 2003 through an exclusive deal with CVS/pharmacy, is gearing up for growth in 2011 with revamped formulas and new packaging to better communicate with the U.S. consumer.

Since entering the marketing in 2003, Lumene has garnered an impressive following and has expanded beyond CVS’ store base of about 7,100 stores to roughly 3,400 Walgreens stores, 400 Ulta locations and 103 Sears stores. The brand also is available in select Target, Wegmans, Meijer and Giant Eagle locations.