Co-Marketing

HORSHAM, Pa. — Thomas' Bagel Thins has teamed up with celebrity nutritionist Keri Glassman to promote healthy choices in 2011 and beyond.

As part of the partnership, Glassman has created morning makeover tips and four original recipes, one for each Bagel Thins bagel variety, to help consumers find weight-loss success this new year. The tips and recipes also can be accessed at ThomasBagels.com.

SEATTLE — Jones Soda and The Onion have teamed up to bring consumers a co-branded line of limited-edition sodas.

The companies created a collection of six 12-oz. glass bottles — which will retail for $12.99 — that each boasts a black-and-white newsprint-inspired label with a signature Onion headline and accompanying image. The collection includes Jones' popular green apple, root beer and strawberry-lime flavors.

UTRECHT, Netherlands — Sara Lee announced that it would boost its coffee business with a five-year sustainable commodity initiative.

By 2015, the company said it will have more than 20% of its entire annual coffee volume certified sustainable.

HONOLULU — Hisamitsu America earlier this week announced the release of two videos featuring an Obama look-alike applying Salonpas to ease the aches and pains of a “presidential magnitude.”

Hisamitsu noted it may be the first pharma company to use a parody of President Obama in its advertising, a controversial factor that should help generate a buzz around the videos.

INDIANAPOLIS — Marsh Supermarkets recently implemented a $3.99/$9.99 generic drug pricing offer for 30-day and 90-day prescriptions, respectively.

The program applies to a designated list of generic drugs at commonly prescribed dosages (higher dosages cost more).

NEW YORK — Ethnic hair care brand SoftSheen-Carson donated computers, printers, hair products and educational tools to the Women's Academy for Excellence.

The Women's Academy for Excellence is a New York-based organization that cultivates dynamic, participatory learning, which enables student to experience success on various levels, particularly in the fields of math, science and technology.

LOS ANGELES — Neutrogena has called upon the Creative Coalition, which is a nonprofit organization of the arts and entertainment community, to help educate the Hollywood creative community to change the way sun habits are portrayed in film and television.

Neutrogena, in partnership with the Creative Coalition, will combine sun care thought leadership with entertainment industry influence to communicate facts about skin cancer and convey the urgency of sending positive messages about the importance of sun protection.

NEW YORK — Two companies have united to address the increasing popularity of fish tacos.

Gorton's Seafood and Ortega Mexican Food Products, a B&G Foods brand, have teamed up to create a co-branded website and an online food contest. At WeLoveFishTacos.com, fish taco enthusiasts are given the opportunity to show off their favorite recipes by using Gorton's and Ortega products, and can share them on Facebook, Twitter and other social media outlets. As part of its online contest, one finalist will win a trip to Playa del Carmen, Mexico.