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  • Strongbow welcomes spring with new cherry blossom cider

    WHITE PLAINS, N.Y. -- One of the best-selling global cider brands has unveiled its newest flavor just in time for spring.

    Strongbow Hard Apple Ciders has introduced Cherry Blossom, a new flavor and recipe that aims to deliver a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a sophisticated shade of red.

  • 7 big ideas for driving front-end growth

    Guest moderator Dan Mack of the Elevation Forum

    DSN hosted its 17th annual Industry Issues Summit in December, bringing together a leading panel of executives for an in-depth discussion into how retailers and suppliers can drive more productive partnerships, unlock category growth and ultimately forge more meaningful connections between consumers and their brands.

  • Rite Aid kicks off annual Children's Miracle Network fundraiser

    CAMP HILL, Pa. - Rite Aid's 22nd annual Miracle Balloon campaign for Children's Miracle Network Hospitals is now underway, the company announced Monday. From now through April 30, Rite Aid customers can support their local children's hospital by purchasing $1 paper Miracle Balloons at any Rite Aid store. 
     
    To show appreciation, supporters will receive $7 in coupon offers for a variety of items sold at Rite Aid.
     

  • BlueShield promotes healthy shopping through digital nutrition program

    LATHAM, N.Y. - BlueShield of Northeastern New York on Monday unveiled HealthyLife Rewards, a digital nutrition program powered by NutriSavings that provides educational tools and incentives to more than 50,000 subscriber households in the New York Capital Region.
     

  • Univision's 'El Gordo' partners with SlimFast on weight loss plan

    PALM BEACH GARDENS, Fla. - SlimFast on Thursday announced a partnership with Raul de Molina, who is known to millions as "El Gordo" from the popular Univision show "El Gordo y la Flaca," in his effort to lose weight and keep it off. De Molina set a goal to lose 30 pounds and since he started the SlimFast plan he has far exceeded his expectations with 47 pounds lost in just 16 weeks.  
     

  • Red Bull expands 'Editions' line with orange

    SANTA MONICA, Calif. -- Red Bull is adding a taste of Florida to its product line.

    The brand is launching Red Bull Orange Edition, with the popular taste of tangerine. The Red Bull Orange Edition combines taste with eye-catching packaging, a winning combination to drive trial and repeat purchase.  According to Mintel, flavor ranks as the key factor for consumers as they choose their purchase – over brand, price, caffeine or sugar content.

  • Matrixx Initiatives showcases latest Zicam launch at ECRM Cough/Cold

  • Weis Q3 sales up 4.1%

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