Digital Marketing

Fall is officially here, and Drug Store News is tracking down some beauty product essentials that can help address a variety of needs for consumers.

Erenzia Beauty’s products contain ingredients influenced by the legacy of Latina beauty rituals passed down through generations, the company said.

Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success.

A new report by Beauty Pie and The Future Laboratory examines how consumers are now armed with greater access to product efficacy and supply chain efforts.

CVS Health shared that it is taking several bold actions related to product pricing and paying the tax on menstrual products in 12 states.

Flavors making their return include gingerbread and peppermint chocolate, as well as the holiday collection variety pack, which includes winter and fall seasonal varieties.

OPI xPress/On consists of 33 press-on gel-like salon manicures that come in 15 of the brand’s iconic shades.

The five-part video series follows real pharmacists as they try to start or improve immunization programs.