Digital Marketing

The Truff x Hidden Valley Ranch union features the spice of red chiles, the umami depth of black truffles and the tangy creaminess of ranch dressing.

The New Legends From The Skywalker Saga collection features four limited-edition soaps inspired by episode 9.

Yerbaé’s pumpkin spice energy drink contains 160 mg of natural caffeine from the South American herb yerba mate, the company said.

The brand announced an exclusive retail partnership with Ulta Beauty, which kicks off its omnichannel expansion after a direct-to-consumer approach, the company said.

Two video spots from the retailer recognize the dichotomies of modern motherhood as normal and reassure customers that “there is no wrong way” at Rite Aid.

To celebrate the launch of its Custom Styling Gel, the brand also is debuting the Curl Outside the Lines campaign, which stars actor Lauren Ridloff.

Sales of men's grooming products are on the uptick, but mass marketers need to fine-tune messages to halt migration of younger shoppers to online.

Summer is here and the beauty sector is heating up. This week, we tracked down beauty videos about the latest brand collaborations and new product introductions.