Ignacio Bentancur, general manager for North America, shares the company’s strategy of launching into new product categories while providing reliable solutions in the supplement and OTC field.
The Vitamin C Ester CCC + Ferulic Brightening Under-Eye Cream features a supercharged formula that aims to reduce the three types of under-eye discoloration.
To launch the new Soleil Escape razor, which features a lavender- and eucalyptus-scented handle, BIC is working with Julianne Hough on its Tickle Your Senses campaign.
