Entertainment Tie-ins / Licensing

Jell-O Play Build and Eat kits contain plastic molds that help create building blocks that can be stacked and built into such items as an airplane or construction site, the company said.

Amazon's fourth annual sales event kicks off on Monday, July 16 at 12 EST and will run through July 17. Spanning 36 hours, it will be the longest Prime Day event to date, topping last year’s sale by six hours.

CoverGirl's The Infinite campaign is a tribute to everyone who spoke up about what they wanted and needed in a foundation, which was a product that was not just available in an extensive range but also catered to various unique skin needs, the company said.

In partnership with Luxe, the “No Tears Left to Cry” songstress has unveiled her new Ariana Grande Cloud scent, which is launching exclusively at Ulta Beauty and Shopper’s Drug Mart in the fall.

Jif Power Ups and Neil Patrick Harris have joined forces to launch a live-streamed comedy show, where the actor will reenact real-life, user-submitted parenting stories with the help of other comedic parents.

Madison Keys will join Acuvue's See It Through campaign, which celebrates the ambitions and aspirations of teens, the company said.

Talenti is celebrating its 15th anniversary with limited-edition pints of the Alphonso mango sorbetto, double dark chocolate gelato and Madagascan vanilla bean gelato, that feature hand-drawn illustrations showcasing the craftsmanship behind each flavor.

This summer GSK Consumer Healthcare’s Abreva, an OTC cold sore medication, is lending a hand to local communities by restoring the faces of some of their most beloved murals.