Entertainment Tie-ins / Licensing

Nintendo is entering the world of breakfast with the help of Kellogg’s. Together, the companies will be launching collectible Super Mario Odyssey box art and cereal. The limited-edition cereal will be of a mixed berry flavor and contain colorful power-up marshmallows. If that weren’t enough, each of the boxes also will function as an accessory to the amiibo – a wireless communications and storage device used with compatible figurines.

As part of the many online deals happening on Cyber Monday, beauty brand CoverGirl has decided to use this day to launch their new line of lipsticks. The Melting Pout Metallics come in eight different, highly-pigmented shades, such as 24 Carat, Mic Drop, and Platinum Card. The company believes these new products will add a touch of glimmer to dramatic bold lips

The Cleveland-based American Greetings is embracing the spirit of Hanukkah with newly unveiled cards and gift wrap. Drawing inspiration from the deep-rooted tradition far beyond dreidel games, the company believes the products will appeal to a wide range of customers.

Vaseline has unveiled its latest product, the Intensive Care Cocoa Radiant Smoothing Body Butter. Made with 100% pure cocoa and shea butter, this product contains four times more emollients than any other lotion, according to the company. 

Stericycle, a company focused on providing essential highly specialized compliance-based solutions has partnered with the National Safety Council. The Chicago-based company will be the exclusive medical disposal partner for the “Stop Everyday Killers” national education campaign addressing the opioid epidemic.   

L'Oréal Paris is looking to 2018 and beyond by revealing the brand’s first ever Hair Colors of the Year. The New York-based company has named Rose Blonde and Smokey Grays as the inaugural shades, and in addition will launch two new products to help consumers achieve these looks from the very comfort of their homes.  

SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018.